Our brand

Lovely Lane was founded by Marije Braber. Her year of birth, 1976, is also the source of inspiration for Lovely Lane’s style. Dreamy and cinematic. Together with Marije’s sister Vivienne, Lovely Lane’s mission is  is to integrate and value the relationship between the customer, the designers, the tailors and sewers. It is the strong system we believe in to first of all value the makers and then launch it into the market.

Lovely Lane is an unusual company in that making a large profit is not our priority. From yarn to finished product we try to ensure that our Dutch tailors enjoy a comfortable living income. The great advantage of inventing, designing and producing in Amsterdam is to have direct contact with our tailors on a weekly basis. The fabrics we use are GOTS or OEKO-TEX certified or left-over fabric from the major industry.

Lovely Lane’s garments accentuate the beauty of the female body. Comfortable, elegant and suitable for any occasion. Each item is tailored and made to meet the desire and shape of each individual.  Such care and craftsmanship takes time but enhances the joy on the day you receive an email: “Your item of clothing is on its way!”

We do not design seperate seasonal collections, we only add beautiful new pieces once in a while. Working, producing, selling, and shipping from Amsterdam allows us to have a small organizational footprint with low overhead.