Our brand

Lovely Lane is a pioneering Dutch luxury brand dedicated to crafting honest luxury fashion pieces.

In a world driven by overconsumption, we can be change-makers within the fashion industry.

Founded by Marije Braber in 2015, Lovely Lane continues its mission to honor and strengthen the connection between customers, designers and tailors. We believe in a strong, transparent system that values the makers first.

We’re very proud to partner with local tailors in Amsterdam, we are committed to support talent and pay living wages. Creating and producing here allows us to maintain close contact with our tailors every week, while keeping our ecological footprint small. Together we can champion slow fashion.

We offer collections for those seeking clothes with an honest story. Our designs are made for people who love timeless, nostalgic and iconic clothes. And we especially love white and cream dresses. So many of our clients got married in our dresses and they can wear their dress again in everyday life, reliving that special day.

We use GOTS or OEKO-TEX certified fabrics, and deadstock materials sourced from the larger fashion industry.

Lovely Lane’s garments accentuate the beauty of the female form, comfortable and elegant.