About Lovely Lane

Did you know we have a beautiful Boutique Boat in the canals of Amsterdam which you can visit every Friday between 10:00 AM and 2:00 PM? Also occasionally in weekends we organize shopping afternoons. Check our Instagram page for info and dates.

Address of the boat: Plantage Muidergracht 202, Amsterdam

It’s our mission to pay our tailors a living income and give you that satisfying feeling that you’ve payed for a fairly high cost price without paying too much for nonsensical costs on our side such as shops, agents, marketing, office, staff etcetera by buying our garments. We work on the basis of made to order principle. No waste.

Lovely Lane’s clothes are designed by Marije Braber. She was born in 1976 and Lovely Lane is inspired by her own early childhood. The women’s clothing is reminiscent of Brigitte Bardot, Jane Birkin and Janis Joplin and all icons of that time. Cinematic and dreamy. Marije collects and searches for vintage clothes (especially dresses) from all over the world. Lovely Lane wants to offer you that garment that you’ve been looking for everywhere. And we want you to feel connection with the way it is made by hand in Amsterdam.

Iconic honest forever pieces that you want to keep forever and pass on to future generations.