About Lovely Lane

We have a showroom on a Boutique Boat in the canals of Amsterdam which you can visit on Fridays by using the ‘appointment’ button (below on right side of this page). Two Sundays a month we organize shopping afternoons for which we often invite guest brands. Check our Instagram page for info and dates.

Address: Plantage Muidergracht 202, Amsterdam

It’s our mission to pay our tailors a living income and give you that satisfying feeling that you’ve payed for a fairly high cost price without paying too much for nonsensical costs on our side such as shops, agents, marketing, office, staff etcetera by buying our garments. We work on the basis of made to order principle. No waste.

Lovely Lane’s clothes are designed by Marije Braber. She was born in 1976 and Lovely Lane is inspired by her own early childhood. The women’s clothing is reminiscent of Brigitte Bardot, Jane Birkin and Janis Joplin and all icons of that time. Cinematic and dreamy. Marije collects and searches for vintage clothes (especially dresses) from all over the world. Lovely Lane wants to offer you that garment that you’ve been looking for everywhere. And we want you to feel connection with the way it is made by hand in Amsterdam.

Iconic honest forever pieces that you want to keep forever and pass on to future generations.