About Lovely Lane
The clothing of Lovely Lane is designed by Marije Braber. She was born in 1976 and Lovely Lane is inspired by her own early childhood. The women’s clothing is reminiscent of Brigitte Bardot, Jane Birkin and Janis Joplin and all icons of that time. Cinematic and dreamy. Marije collects and searches for beautiful vintage clothing all over the world. And she is inspired by that. Lovely Lane wants to give you the feeling that it made exactly that garment that you’ve been looking for everywhere. It is comfortable and we want you to feel the most beautiful and pleasant. With a touch of nostalgia.
We think this is the most fun thing to do… to make ‘slow fashion’ clothing of soft fabrics with attention for details and fit. Iconic forever pieces that you want to keep and can pass on to future generations.